Salon and spa websites that keep up with the salon
I've built K Bella Hair Studio & Spa's website since the salon opened in 2009, plus sites for The Hair Trainer and the Michigan Association of Beauty Professionals. I know what a busy salon will and won't do to keep its website current.
Who I've built for
Three of my clients are in the beauty industry, and between them they cover it from every side: a full-service salon and spa, an education site for working stylists, and the trade association for Michigan's beauty professionals.
- K Bella Hair Studio & Spa in Brighton has more than 20 specialists under one roof. I built the 2026 redesign and every site before it, plus a private team portal where stylists upload their work, order extensions and wigs, and flag products running low.
- The Hair Trainer is an education site for licensed stylists: haircut and extension tutorials filmed with real salon clients, plus classes and events.
- The Michigan Association of Beauty Professionals in Lansing speaks for salon owners, stylists, barbers, estheticians and schools. Its site covers state licensing and industry news, and sends members to an online portal to join, renew and donate.
Full disclosure: K Bella is the salon my wife Kristan and I opened in 2009, The Hair Trainer is hers, and she sits on the association's board. I'd rather say so up front. It's also why I know where a salon website breaks down: at the front desk on a busy Saturday, when nobody has time to update it.
Project spotlight
K Bella Hair Studio & Spa: 20+ specialists, 100+ services, one website
The 2026 redesign went live on August 29 after about five and a half months of work. Every inquiry from the site's eleven forms goes into one tracker that sends it to the right person and flags anything left waiting, and the service and team counts on the site are counted from the content itself, so they never go out of date. At launch, mobile PageSpeed went from the mid-70s to 83, and a service page got 41% lighter.
From the real builds
What a salon or spa website needs
A page for every stylist, with a Book button
People book a person, not a salon. Each of K Bella's stylists has a page with their specialties, recent work and reviews, and a Book button that opens Meevo, the salon's booking system, with that stylist already chosen. The button only appears when a booking link exists, so it never leads somewhere dead.
Photos that publish themselves
A salon creates new work all day and has no time to file it. When a K Bella stylist uploads a photo from their phone, it goes to the homepage, the service page, the before-and-after wall, the stylist's own page, the screens around the salon, and Facebook and Instagram. Nobody uploads it twice.
Reviews on the right stylist
A five-star review counts for more next to the stylist it praises. K Bella's Google reviews arrive on their own and land on the stylist and service they mention. When the match isn't certain, a person confirms it, a stylist who has left is never credited, and the customer's words are never edited.
Every service one tap from a phone
Clients search for the service, not the salon: balayage, lash extensions, a bridal trial. K Bella's hair and beauty services sit at the top of the site instead of under a services menu, with a page for each kind of service, so more than 100 bookable services are a tap or two away.
A careers page that keeps hiring
Salons are always looking for the next good stylist. K Bella's careers page gives every open role its own page and application, keeps a waitlist for the apprentice program, and takes applications for roles that aren't open yet, so the next hire is already on file.
For an association, a clear way to join
A trade association needs something different: who it is, what it's working on, and an easy way in. The Michigan Association of Beauty Professionals site introduces its board, publishes its news and licensing resources, and hands joining, renewals and donations to its member portal.