K Bella Hair Studio and Spa
Brighton's award-winning salon, completely reimagined online
Launching SoonMajor redesign consolidating 400+ pages to 240. 20 service categories, 28 team profiles, 16 product brands, wedding infrastructure, and referral program.


Case Study
About the project
K Bella Hair Studio & Spa is a full-service salon in Brighton, Michigan that my wife Kristan and I founded in 2009. With 28 team members, 20 service categories, and five consecutive "Best of Livingston County" awards from 2021 through 2025, K Bella has grown from a hair studio into a comprehensive salon and spa, physically expanding into an adjacent space to add full spa services.
This is a major redesign and consolidation of K Bella's web presence. The previous site had grown to over 400 pages. We're streamlining that down to roughly 240 pages while improving the content structure, analytics strategy, and marketing capabilities. The new site organizes a massive scope of content including dedicated pages for each of their 20 service categories, 16 product brands, and 28 team members. Each stylist has a profile with bio, specialties, and a direct link to book through Meevo 2. The service menu is structured by category with clear pricing.
A 16-category photo gallery lets stylists upload client transformations, and it's become one of the most-visited sections on the site. Dedicated infrastructure supports the wedding side of the business, including a bridal gallery, wedding coordinator profile, and a dedicated weddings email. A resources section houses aftercare guides, a video library, cancellation policies, and a client service agreement. The site also features a referral program, gift card purchasing, special offers, and a virtual consultation page.
Results
The outcome
The redesign gave K Bella a site that matches the scale and quality of the operation. The consolidation from 400+ pages to 240 improved site structure and SEO focus without losing any essential content. K Bella holds a 4.9 rating across 269 reviews, and the team profiles and transformation gallery drive consistent traffic from social media. K Bella continues on a monthly retainer for content updates, marketing initiatives, and seasonal promotions.
