Practice websites that answer patients before they call
Soothing Dental, a family dental practice in Plymouth, moved to a new website I built in October 2026. Joyful Pediatrics in Howell has had its website with me since the practice opened in 2018. Both are built for the same visitor: a patient deciding whether to call.
Who I've built for
Two practices run their websites with me today, one dental and one medical. Between them they show both ends of the work: a new build that launched this fall, and a site I've kept running since the practice's first year.
- Soothing Dental is a family and general dental practice on Ann Arbor Road West in Plymouth. I built its previous website, and in October 2026 it moved to a new one I designed and built: sixteen service pages written from Dr. Alejandra deFuentes Cutter's own answers, a header that shows whether the office is open right now, and an admin the practice edits itself. The case study has the full story.
- Joyful Pediatrics on Byron Road in Howell opened in July 2018, and I've built and run its website since that year. Families find Dr. April Joy Ping's new-patient forms there, a page for each kind of visit from well-child checks to asthma and mental health, parent handouts on fevers, medicine dosing and immunizations, and reviews from other parents.
I also built and looked after the website for EENA Comprehensive Neurology & Sleep Center for years, and in 2026 I got the practice's Google Business Profile verified, so its current address, phone number and hours show on Google Search and Maps. In her Google review, Edith Mensah-Osman of EENA wrote that she has "received excellent services for over 10 years."
Project spotlight
Soothing Dental: sixteen services, written for the nervous patient
Soothing Dental's new site went live on October 26, 2026. It's coastal and calm, in sand, pearl and sea-glass blue with frosted-glass panels, because a visit to this dentist should feel calmer than people expect, and the homepage opens on photos of the office itself. On the live site, mobile PageSpeed scores 96 to 99 on every page tested, and Accessibility, Best Practices and SEO score 100. New-patient numbers go in the case study once there are enough of them to count.
From the real builds
What a practice website needs
New-patient answers before the first call
Someone choosing a new dentist or doctor wants to know what the first visit is like and whether their insurance works there. Soothing Dental's New Patients page says the first visit runs longer on purpose, that most dental insurance is accepted in or out of network with benefits reviewed before treatment starts, and that every plan is built around the patient's goals, health and budget. Joyful Pediatrics' page offers families a complimentary consultation with Dr. Ping and lists the forms to fill in before the first appointment.
Forms that ask only what they need
A child's health history doesn't belong in a website form that lands in an inbox. Joyful Pediatrics' registration, health history, records request and consent forms open in Medsender, a service built for medical paperwork, so none of it passes through the website. Soothing Dental's appointment request asks for a name, a phone number or email, a good time to call and what the patient needs, and nothing else. The site keeps a copy of each request for 90 days in case an email goes astray, then deletes it on its own.
Hours that are right today
Patients check whether you're open before they call or drive over. Soothing Dental works an every-other-Friday schedule, so its header works out from the hours, that Friday pattern and a list of holiday closings whether the office is open at this moment. The hours are entered once in the admin, and that one entry feeds the contact page, the footer and the details Google reads from the site.
A page for every treatment, in the doctor's own words
People search for the treatment, not the practice: a crown, an implant, TMJ pain, a child's checkup. Soothing Dental has a page for each of its sixteen services, written from a long questionnaire Dr. deFuentes Cutter answered about how she actually does each one, so the pages describe what happens in her chair rather than what a brochure says. Joyful Pediatrics has a page for each kind of visit, from well-child checks and injuries to asthma, development and mental health.
Promises the front desk can keep
Patients read a practice website as a promise. Soothing Dental's root canal page says the procedure is done by an endodontist the practice works with and the tooth is rebuilt in Plymouth afterward, because that's how it works there. Its emergency page says after-hours care is for established patients, and still tells a new patient in pain to call during office hours. When the website and the front desk say the same thing, nobody gets caught out on the phone.
Reviews where patients make up their minds
People pick a practice they trust, and reviews are where they go looking for that trust. Soothing Dental's Reviews page sends patients straight to the practice's Google review box, with three short prompts for anyone stuck on what to write. Joyful Pediatrics' Reviews page shows what parents have written on Google and Facebook, with a link for the next parent to add one.