// Insights
Ideas, strategies, and honest advice
When Is It Time to Redesign Your Website? 7 Signals Beyond "It Looks Outdated"
Your website might "work," but is it working for your business? Here are 7 signals that go beyond aesthetics to tell you when a redesign is actually worth the investment.
Why Your Restaurant Needs Its Own Website (Not Just DoorDash and Yelp)
Third-party platforms eat into your margins and control your customers. Here is why the smartest restaurant owners in Michigan are investing in their own websites.
How to Get More Leads From Your Google Business Profile
Your Google Business Profile is the most powerful free marketing tool you have. Here is how to optimize it so it actually generates phone calls and quote requests.
How Much Does a Custom Website Cost in Michigan?
A transparent look at what custom websites actually cost in Michigan, what drives the price, and how to know which investment level is right for your business.
10 Signs Your Website Is Costing You Customers
Your website might be turning away customers without you knowing it. Here are 10 warning signs that your site is hurting your business, and what to do about each one.
Why I Don't Use WordPress (And What I Use Instead)
WordPress runs 40% of the internet. So why don't we use it? An honest look at WordPress, its real trade-offs, and the platform we chose instead.
Why Your Livingston County Business Isn't Showing Up on Google
You're great at what you do, but potential customers in your area can't find you online. Here's what's keeping your Livingston County business off Google's first page.
The Real Cost of a "Free" Website (Wix, Squarespace, GoDaddy)
Wix, Squarespace, and GoDaddy promise free websites, but the real costs are hidden in plain sight. Here is the honest math every business owner should see.
What the Best Contractor Websites Have in Common
Some contractor websites generate dozens of leads per month. Others sit there collecting dust. Here are the 8 things the best contractor sites all have in common.
Why Your Salon Needs More Than an Instagram Page
Instagram showcases your work beautifully, but it cannot replace a real website. Here is why the most successful salons in Michigan use both, and what that looks like.