// Insights
Ideas, strategies, and honest advice
How Much Does a Custom Website Cost in Michigan?
A transparent look at what custom websites actually cost in Michigan, what drives the price, and how to know which investment level is right for your business.
10 Signs Your Website Is Costing You Customers
Your website might be turning away customers without you knowing it. Here are 10 warning signs that your site is hurting your business, and what to do about each one.
Why I Don't Use WordPress (And What I Use Instead)
WordPress runs 40% of the internet. So why don't we use it? An honest look at WordPress, its real trade-offs, and the platform we chose instead.
The Real Cost of a "Free" Website (Wix, Squarespace, GoDaddy)
Wix, Squarespace, and GoDaddy promise free websites, but the real costs are hidden in plain sight. Here is the honest math every business owner should see.
What the Best Contractor Websites Have in Common
Some contractor websites generate dozens of leads per month. Others sit there collecting dust. Here are the 8 things the best contractor sites all have in common.
What Makes a Website Actually Convert Visitors Into Customers
Getting traffic to your website is only half the battle. Here is what actually makes visitors pick up the phone, fill out a form, or book an appointment.